Writing Samples

Direct Response Sales Letters

Trillium Toastmasters Club Marketing Letter
As Vice President of Public Relations for Trillium Toastmasters Club in Mississauga, Ontario, I wrote a marketing letter to bring absentee members back to our club. This letter was emailed to our members and persuaded inactive members to return to our club meetings.
Courtyard by Marriott logo Residence Inn By Marriott logo

Welcome Letter to New Mississauga Board of Trade Members
Courtyard by Marriott and Residence Inn By Marriott wanted help writing a letter to fellow members of the Mississauga Board of Trade to promote rentals of their meeting space and highlight the value-added services that accompany it.

Audio Teleclass Sales Letter
A graphic designer required a sales letter to promote a recorded audo teleclass. This was an earlier project as part of a Steve Slaunwhite's Secrets of of Strategic Copywriting course.

Landing Pages

Sell Your Home Lightning Fast
I wrote a landing page for the author of an e-book, "Sell Your Home Lightning Fast" and the author was quite happy with the results this landing page helped him achieve.

Press Releases (NEW!)

Product: Custom Playing Cards
Client: ThePlayingCardFactory.com
Brent Kilner, President of The Playing Card Factory hired me to create a press release to help launch his custom playing card business.

Product: Saijojo Natural Hair Products
Client: Onare Salon

Mario Verrilli, owner of Onare Salon needed a press release to get the word out about his revolutionary, natural-ingredient hair products.

Editing and Re-writing

Copy Re-write

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